Why is it so important?
If you are thinking about starting an online blog or business
Make sure you have knowledge of the subject and make sure you enjoy the subject.….I will tell you why.
I knew I needed to find a starving audience so I did my research, used research tools and found a non competitive subject which people were seemingly crying out for. I started my online campaign. I knew I could get some good visitors to my site and I had selected some very good products to sell.
I was working on this site daily, long hours and lots of research. The more I researched the more I found the subject very boring and really not exciting. It took me back to my cleaning days….Yes I was earning a little money…BUT I really was not enjoying it! and the website was eventually a disaster. It was messy, uninteresting and not particularly profitable! I concluded that whilst it is important to find a market which ideally an audience desperately needs it is equally important to find a market you are knowledgeable and interested in. You will be spending many hours on your new site and it will definitely reflect on your website if you know little about your subject, as well as not interested in it.